Cosmit – Salone Internazionale del Mobile
http://www.cosmit.it/tool/home.php?s=0,2,67,71,75
Place: Milan Fairgrounds, Rho
Date: Tuesday 12th − Sunday 17th April 2011
Time: from 9.30am to 6.30pm. Entry for sectorial operators only.
Sunday 17th April, open to the public.
Email: press@cosmit.it

I Saloni 2011: 50 years young
I Saloni will celebrate their 50^th birthday next April. A milestone anniversary that will be celebrated in the full awareness of the fact that everything that has been accomplished by all those who have shown their commitment to the Saloni, right from the very first day, must be carried forward tomorrow and the day after tomorrow, for (at least) another 50 years, increasingly and constantly better. A great many events are planned, both at the Fairgrounds and in the city of Milan.

Position the cursor on the images to view captions, click on images to enlarge them.
Posizionare il cursore sulle immagini per leggere le didascalie; cliccare sulle immagini per ingrandirle.

“50 years young” stands out in bold letters on the first publicity page advertising the upcoming Saloni. This is a tongue-in cheek way of proclaiming their age, an ironic play on words that resonates with their nature and spirit, young and lively.

They are wearing those 50 years well, given that visitor numbers have gone up from 12,100 in 1961 to 297,460 in 2010 and that the initial 328 exhibitors over what was then 11,000 square meters
of display space have become over 2,500 in an area now measuring in excess of 200,000 square meters. The figures for 2010 were no less impressive, with 5,110 journalists from 65 different countries representing the press, and a visiting public of over 32,000 people on the Sunday alone.

Having notched up 50 years doesn’t mean that it’s time to rest on our laurels, rather that we must continue to build on them, looking to the future, the next 50 years, with a well-structured project

that, along with the usual exhibition events – the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, the biennial Euroluce / International Lighting Exhibition and SaloneUfficio / International Biennial Workspace Exhibition and SaloneSatellite – will involve the city of Milan, providing an opportunity for reflection on design, on the world of industry that has made it all possible, on creativity and on culture.

From Tuesday 12^th to Sunday 17^th April, there will be a double appointment, both at the Fair itself and in the city, in keeping with Cosmit’s policy of being constantly on the look-out for the balance between tradition and innovation in the name of quality.

The Rho exhibition complex will provide a chance to see, touch and try out the best products the world of domestic furnishing has to offer – from beds to wardrobes to chairs to interior and exterior lighting systems to office furniture – in terms of typology – from stand-alone pieces to coordinates – and style – from classical to design to modern – not to mention the trendsetters of tomorrow. There will be a new layout for the areas assigned to the exhibiting companies, with an extension of the design sector in Pavilions 16-20 and a new collection for Euroluce / the International Lighting Exhibition – in the interconnected 4 single-storey Pavilions, 9-11 and 13-15 – and SaloneUfficio / International Biennial Workspace Exhibition – in Pavilions 22-24 – strategically located opposite each other and between the West and South Gates (Porta Ovest and Porta Sud).

The city, for its part, will play host to an overarching cultural project that will be staged at various historical venues.

Innovation lies at the heart of all the events: innovation in people and in things, looking back at the past with an eye to the future. Innovation was what spurred on that initial group of entrepreneurs, culminating in September 1961 in the first ever Salone del Mobile. It was during this period that Italian design was born, a celebration of the amazing union between the business world and the creativity of the masters.

In an innovative twist, a theatrical piece by Laura Curino, produced by Piccolo Teatro di Milano, will be staged by Cosmit, in collaboration with Fondazione Giannino Bassetti, FederlegnoArredo and the Milan and Monza-Brianza Chambers of Commerce, which tells the story of the great Milanese protagonists, designers and design entrepreneurs, and examine the continuity of ideas and the industrial world that grew up around their creative genius. In February “Great Hands, Without End – The birth and ascent of design in Milan: the Castiglionis, Magistretti, Menghi, Sottsass, Viganò, Zanuso”, opens at the Teatro Studio Expo, as part of the project “Achieving the improbable”.

An original way of recounting history while looking to the future, a platform for the ideas, attributes and experiences of Castiglioni, Magistretti, Menghi, Sottsass, Viganò, Zanuso and the entrepreneurs with whom they dealt, Cassina, Castelli, Gandini, Barassi, Bitossi and Sarfatti. Masters and entrepreneurs from the past, whose input provided the stimuli on which build the future, in other words the models and applications that would mark the fifty years to follow.

To mark the fiftieth anniversary of the Salone del Mobile, the Triennale Design Museum will dedicate its fourth edition to the people and companies that have helped to create the Italian design system. “Dream Factories”, from 5^th April 2011 to 26^th February 2012.

This year, at Euroluce / International Lighting Exhibition, Cosmit will be gazing into the heart of Milan, right to its ancient core, comprised of what is now the area around Piazza della Scala-Piazza San Fedele. Here, where the ground rises gently, the ancients used to worship a small wood that created an arbour sheltered by trees they considered sacred, we intend to recreate the ancient sacred grove, the lucus as they used to call it, which – when the light fell on it – became “a multitude of trees of religious significance.” Attilio Stocchi’s scenography for “The Arbour” will transform the heart of Milan into a new, visionary Theatrum Naturae, where the trees once swathed in the Po Valley mists will flourish once again, to the sound of that extraordinary chorus produced by the flying species that populated it: goldfinches, long-tailed tits, hoopoes, common redstarts, wagtails. From 12^th to 17^th April.

Lastly, the suggestive setting of Piazza Duomo will provide the backdrop to “Principia – Forward Arts”, an exhibition devoted to an imagined future, a path through eight spaces designed by Denis Santachiara in collaboration with the Solares Fondazione delle Arti, scientists and young and famous artists. The most innovative scientific discoveries will be reinterpreted, manipulating science to create unique works of art that stem from a principium, largely attributable to the latest and most cutting-edge technologies. From 12^th April to 1^st May.

Building on the successful format of the last two editions, this year’s initiative – supported by Cosmit and Fondazione Cosmit Eventi – will be dedicated to autograph designs and sketches donated by graphic artists from all over the world to the FAI – The Italian Environment Fund – to be held at the Villa Necchi Campiglio Historic House Museum. “The Hand of the Graphic Designer” from 8^th April to 8^th May.

Virtual technology has enabled the Saloni to become even more accessible. Logging onto the Cosmit site with an iPhone or smartphone, the mobc3 platform set up by Neos (www.mobc3.com) automatically links to the optimised small screen Saloni preview application. Then, from the first day of the Fair onwards, it will also provide real time information on what is happening at the Saloni: not just the companies taking part, conventions and events. The wide-ranging info-mobility service set up by the Milan Fairgrounds together with Radio Traffic will provide real time information on parking and traffic conditions around the exhibition complex, on the motorways, the underground, railways and airports.

I Saloni: a guarantee of quality that stands the test of time, defining it.
With the support of the President of the Republic.

Milan, 10^th February 2011

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I Saloni 2011 – The Numbers

Place: Milan Fairgrounds, Rho
Date: Tuesday 12th − Sunday 17th April 2011
Time: from 9.30am to 6.30pm. Entry for sectorial operators only.
Sunday 17th April, open to the public.
SaloneSatellite: open to the public for the duration of the Saloni, from 9.30am to 6.30pm
Total participants: 2,720 including the SaloneSatellite participants
Net exhibition area: 210,500 square metres
Overall Exhibition Area: 530,000 square metres

Salone Internazionale del Mobile/International Furniture Exhibition
50th national edition – 33rd international edition
Salone Internazionale del Complemento d’Arredo / International Furnishing Accessories Exhibition
25th edition
Showcasing: bedrooms, beds, wardrobes, dining rooms, dining nooks and living rooms, hall furniture, children’s furniture, occasional furniture, tables and chairs, rush and rattan furniture, garden furniture, upholstered furniture. Accessories, objects, ornaments and fabrics.
Trade associations and organizations, trade newspapers, magazines and publications.
Exhibitors: 1,450
Pavilions: 1-2-3-4-5-6-7-8-10-12-14-16-18-20
Net exhibition area: 150,500 metres
Press Gallery: Corso Italia / Reception Pav. 5-7/9-11
Frequency: Annual

Euroluce / International Lighting Exhibition
26th edition
Showcasing: outdoor lighting, indoor lighting, industrial lighting, event/show lighting, special purpose lighting and hospital lighting. Lighting systems. Light sources. Illumination technology software and consulting firms.
Trade associations and organizations. Trade newspapers, magazines and publications.
Exhibitors: 450
Pavilions: 9-11-13-15
Net exhibition area: 41,000 square metres
Press Gallery: inside the Pavilions
Frequency: Biennial

SaloneUfficio / International Biennial Workspace Exhibition
15th edition
Showcasing: office furniture, furnishings for banks, insurance offices, post offices and other public spaces. Seating for offices and public spaces. Internal partitions and coverings. Alarm systems for offices, banks and public spaces: Office heating and air-conditioning. Office accessories.
Audio-video technologies. Services. Trade associations and organizations.
Trade newspapers, magazines and publications.

Exhibitors: 120
Pavilion: 22-24
Net exhibition area: 14,500 square metres.
Press Gallery: inside the Pavilion
Frequency: Biennial

SaloneSatellite
14th edition
Taking part: 700 designers and 20 international design schools
Pavilion: 22-24
Net exhibition area: 4,500 square metres.
Frequency: annual

Press Office: for the duration of the event at the South Entrance of the Congress Center
List of Exhibitors: www.cosmit.it (I Saloni Milano – choose the exhibition of your interest –
Precatalogue 2011

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Euroluce 2011: a new world of light

The International Lighting Exhibition is back with a wide and innovative range of goods, in total synergy with the Saloni and, in particular with SaloneUfficio, the International Biennial Workspace Exhibition, with which it will now be held every other year from now on, thus boosting the range of design and contract goods on offer.

The 26th edition of the International Lighting Exhibition, commonly known as Euroluce, is an unmissable appointment, especially following on the heels of the success of the previous editions. It will be back in fighting form, with the content and detail that mark it out as the benchmark lighting sector exhibition at global level.

Incontrovertible proof that Euroluce 2011 has reached its maturity will be the all-encompassing range of top quality goods on offer, confirmation yet again of the original interest in the decorative that subsequently led to the involvement of other sectors such as street lighting, technical illumination, light sources and, from this year onwards, control systems and last generation devices. A special area will be devoted to the latter, a sort of technological island – identifiable by a unified display that will showcase everything this new lighting sector already has to offer and, especially, that it will require in the near future: from control devices to components.

Euroluce 2011 will be strategically located between the West Gate (Porta Ovest) and South Gate (Porta Sud), in 4 single-storey linked pavilions – 9-11 and 13-15, a total area of 41,000 square metres, that will feature lighting products alone. The extremely user-friendly layout will ensure that operators can move freely between the approximately 450 exhibitors.

As well as being in complete synergy with the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition and SaloneSatellite, Euroluce 2011 will also benefit from being held in tandem with SaloneUfficio, the International Biennial Workspace Exhibition. This will be located in Pavilions 22-24, opposite those of Euroluce, thus amplifying the range of design and contract goods on offer, and responding to the ever-increasing affinities that now exist between the worlds of work and lighting.

The 26th edition of Euroluce has also provided an opportunity for renewed collaboration with the PLDA and APIL lighting designers’ associations. Two the scheduled appointments: the Educators’ Summit on 12th and 13th April and Light Focus on Milan: The Lighting Designer and New Technologies on 14th and 15th April, both at the Milan Fairgrounds, Rho.

Euroluce is unique in that it involves and draws in huge target visitor numbers − 308,000 at the last edition − and is the unmissable appointment for those who want to keep their fingers on the pulse of the lighting world of tomorrow and join in the celebrations for the 50th anniversary of the Salone Internazionale del Mobile at the Fairgrounds.

A special event will also be dedicated to the theme of light. Highlighting the close ties between the Fair and the urban territory, Cosmit will be gazing into the heart of Milan, right to its ancient core, comprised of what is now the area around Piazza della Scala-Piazza San Fedele. Here, where the ground rises gently, the ancients used to worship a small wood that created an arbour sheltered by trees they considered sacred, we intend to recreate the ancient sacred grove, the lucus as they used to call it, which – when the light fell on it – became “a multitude of trees of religious significance.” Attilio Stocchi’s scenography for “The Arbour” will transform the heart of Milan into a new, visionary Theatrum Naturae, where the trees once swathed in the Po Valley mists will flourish once again, to the sound of that extraordinary chorus produced by the flying species that populated it: goldfinches, long-tailed tits, hoopoes, common redstarts, wagtails…

Milan, 10th February 2011